Lead Magnet ideas

42 Types of Lead Magnets

Give the people what they want!

► 1. Ebook (aka action plan, blueprint, etc)

► 2. Report / White Paper

► 3. Case Studies

► 4. How to / Instruction Manual

► 5. Worksheet

► 6. Cheat Sheet

► 7. Checklist

► 8. Template

► 9. Swipe File

► 10. Resource List

► 11. Calendar / Planner

► 12. Sample Chapter

► 13. Toolkit / Bundle of Resources

► 14. Video Training / Video Series

► 15. Video Interview Series

► 16. Audio Training / Audio Series

► 17. Audiobook

► 18. Audio Interview Series

► 19. Access Exclusive Podcast Content

► 20. Virtual Summit Registration / Free Ticket

► 21. Webinar (Auto or Live)

► 22. Webinar Replay

► 23. Infographics

► 24. Practical Graphics, e.g. Desktop Wallpaper

► 25. Stock Photos

► 26. Educational Email Series

► 27. Challenge

► 28. Quiz

► 29. Survey

► 30. App

► 31. Spreadsheet / Calculator

► 32. Free Trial of Entire Product

► 33. Free Access to Portion of Product (e.g. 1 Course Module)

► 34. Get on Waiting List for Product to Be Released

► 35. Coupon

► 36. Chance to Win a Product / Enter Giveaway

► 37. Different Versions of Your Content (e.g. Download This Post as an Audiobook)

► 38. Transcript of Video or Audio

► 39. Register for a Free Call

► 40. Library of Content (e.g. Send Password to Protected Site Area Upon Sign Up)

► 41. “Gated” Content (e.g. Reveal Half of Content in a Post and Require Sign Up for Other Half)

► 42. Online Community Access (e.g. Must Sign Up to Get Link or Be Approved to Be in Group)